A genius marketing campaign, this commercial appeals to the young male demographic on many levels. The song, the lifestyle, the style in general, the care free attitude. A male friend of mine told me to look up the commercial on youtube because I hadn't seen it. He said it worked on him because it made him immediately want to download the song and buy the cologne. Marketing isn't a bad thing...it's just important to know your demographic and appeal to the consumer with something they actually enjoy. I would say good job, Ralph Lauren. Also, I really heart Onerepublic.
Ralph Lauren was also recently featured on the cover of Architectural Digest showcasing a "new classic" style mansion he built in the Beaux Arts style in NYC to be a high end retail showcase for his merchandise. I love classic styles and he has mastered ways to keep them fresh and appealing. Plus he's a cute little old man with impeccable style.
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