Current shopping obsession: Ruche online boutique

Anyone who knows me knows that my fashion sense is borderline retro. Not over the top. Perhaps "classic" is a more accurate descriptive word. I'm not trying to guest star on Mad Men. As much as I love Mod Cloth, some of it seems too vintage-y for me. Ruche's headline is "a modern boutique with a vintage touch." I think that sums up my aesthetic pretty well. I love how this store is reminiscent of things I would find at Anthropologie but at a fraction of the cost. Key example being this scarf:

chenin grape scarf in light pink

$22.99

And it's a steal of a price.

Here's some images of the spring collection for your viewing pleasure.