Store discovery + love

I love stumbleupon.com. It can be dangerous though, since I can inadvertently spend hours clicking stumble and seeing what kind of gems I can find on the web! I stumbled on this fantastic little boutique online retailer called Spool No. 72. What I especially love about it is that it was created by a mother and two daughter trio who design and make most of the offerings. I am in love with the logo, the branding and the gorgeous ecclectic mix of color palettes and textures that lend to a laid back and care free style. I think this is the style I hoped to find with Free People but didn't quite get it! Check the store out here. It's absolutely worth looking at just for the lovely pictures taken in house by their creative lead Tara Ehlis. Here are a few of my favorites. :)

First Aid Kit - The Lion's Roar

For being so adorably young and fresh, their music has the depth of an aged traveler. The video is beautiful and is set in their native Sweden. Their folk music is gorgeously haunting and I can't believe I'm only JUST NOW discovering them. Enjoy.